Jewel of the I

JEWEL OF THE I AFFIRMS YOUR STATE OF BEING WITH

NEW LINE FOR THE NEW YEAR

Affirmation-Tagged Line Speaks From The Heart

Eugene, OR – November 10, 2009 – Rachel Leigh McKernan, the designer behind Jewel of the I’s bold, stylish and statement-making jewelry premieres a new line of Affirmation necklaces and earrings. “The idea is to affirm life and the values we aspire too,” explains Rachel. “To encourage the wearer to speak and to consciously practice the words that they wear. In my opinion, consciousness is the best gift of all.”

Jewel of the I pieces are hand-made only from the finest quality materials and real gem-stones for one-of-a-kind jewelry as unique as you. The Affirmation Line is the perfect way to speak from your heart to the one who is special for you. Every time she wears a piece from the collection she will be reminded to live with “Love,” “Faith,” and “Joy.” That she is “Blessed,” to “Believe,” to “Breathe,” and to “Inspire.” Whatever her essence, the affirmation tags are available with three necklaces and a line of earrings.

“Gracious,” true to its name, invokes the ease of style through an elegant purple Stalactite on a 24kt textured chain that fastens with a unique Vermeil gold leaf clasp. $148.

“Be” radiates its wearer’s essence from the stunning pink Drusy Quartz wrapped with gold. The Quarts hangs from a 14K gold fill chain with the 24K Gold Plated Sterling Silver charm. $138.

“Sacred” is calming lariat necklace designed to center you in your temple: your body. It features a purple amethyst geode that floats on a 24K gold overlay textured chain with a Vermeil gold clasp. $138.

Each necklace comes with an affirmation tag of your choice; the perfect way to tell your love how you feel about her, and remind her every time she puts it on. A set of tagged earrings is also available to balance out your look. Items are available at www.JeweloftheI.com and www.SweetSkins.com.

JEWEL OF THE I MAKES A HOP FROM ETSY

TO ESTABLISH EXCLUSIVE ONLINE STORE

Featuring One-of-a-Kind Stylish, Bold Designs, the Nature Couture Jewelry Line

Is Setting Down Some Online Roots

Eugene, OR – August 1, 2009 – Jewel of the I, which has made its mark on Etsy with its fearless, statement-making designs, is re-establishing the line with an exclusive online retail store.

Jewel of the I was founded by fashion model Rachel Leah McKernan after moving her family to Eugene’s quiet patch of progressive civilization. Impressively mixing hip hop, tribal and couture style with all natural materials, Rachel’s company grew quickly into a success through Eugene’s Saturday Market as well as in trade shows and fashion events across the Pacific Northwest. It was natural that the wares found their way onto Etsy, and the online mecca of all things haute and handmade became the jewel company’s home.

“But Jewel of the I has grown faster than I thought it would,” explains Rachel. “It’s time for Jewel of the I to have a place of its own.” In addition to moving away from the Etsy system and establishing a merchant site at www.jewelofthei.com, the line will soon be spreading to a wider range of boutiques. Jewel of the I already sparkles in Ylang Ylang of Costa Rica, Culture Skate in San Francisco, Beautiful People Boutique in Acata, CA and in Eugene itself: Sweet Skins Eco-Boutique, as well as on the organic clothing line’s website (www.sweetskins.com).

Every piece in the Jewel of the I line is made of the finest quality materials, from 14 karat gold fill to the real gemstones. Pieces such as the Stay Gold necklace feature real evergreen leaves, gold electroformed and one-of-a-kind. Rachel, also deeply in tune with the natural energies present in each type of gemstone, lets her materials inform the design as much as her eye for style. The Blue Sky kyanite necklace, for example, draws on the stone’s natural power to repel negative energy and empower the wearer’s throat chakra in communication of truth and harmony. Beautiful and unique, each piece in the Jewel of the I line is naturally imbued with purpose as well as attitude.